Sunday, July 22, 2012

Augmenting reality with interactive car windows

Toyota unveiled a rather interesting car concept last year at an ACEA (European automaker's association) event in Brussels. The concept, coming from the company's European division, uses augmented reality to turn car windows into drawing canvases and information display. The concept was extremely popular, gaining over 1 million hits on YouTube quite quickly. It was also widely reported by CNN and even made it on Jay Leno's talk show - albeit as a bit in his monologue. Have a look at this video (and the CNN + Leno reports) after the break.

Toyota Europe's innovative concept recently won this year's Core77 Design Award in the Speculative category.

CNN report

The Tonight Show with Jay Leno

No comments: