Thursday, February 10, 2011

Toyota Corporate Blog - Car building with heart and soul


At the recent Detroit Auto Show, President Akio Toyoda spoke about the care Toyota and its members worldwide put into making cars. He said: “we will put heart and soul into our cars just like when a mother makes onigiri (Japanese rice balls).” This poetic image reminded me of the love and care my mother used to put into preparing my lunchbox for school every day.

For all of us working for Toyota in Europe, we have always worked hard to ensure we offer our customers the best possible automotive product. Needless to say, we have taken on the challenge laid down by President Toyoda to use that same loving care in everything we do. Already, we can see the fruits of our hard work through the various awards and accolades we have recently received. Some of these have even come directly from our customers!

Read more

No comments: